Alcohol: No substance on the planet is so familiar to us and so unbelievable varied in its effects. It is readily available, and despite its psychoactive, adverse health effects, hardly anyone calls it a drug. But how is it that we can turn a blind eye to the three million alcohol-related deaths that happen each year? The director Andreas Pichler visits several countries, searching for answers concerning what makes us drink, what alcohol does to us, and to what extent the powerful alcohol industry and its lobbyists influences politics and society. He also presents us with ways we can turn the tide. Without being self-righteous or overly-critical, the film will have a lasting effect on the drinking habits of all who watch it.

Director's Biography

Andreas Pichler was born in Bolzano/Italy in 1967. After gaining a degree at the TV and Film School Zelig in Bozen he studied Film and Culture at the University of Bologna and Philosophy at the Open University in Berlin. Professionally Andreas Pichler has chosen the field of TV- and cinema-documentaries. Many of his works, where he acted as author, director and/or producer, have been coproduced by different European TV-channels such as ZDF, ARTE, ARD, RAI, ORF, YLE and where presented internationally. Today Andreas Pichler works as a director and producer in Italy, Germany and Austria.

Quotes & Other

The new film from the producers of BOTTLED LIFE - THE TRUTH ABOUT NESTLES BUSINESS WITH WATER and THE MILK SYSTEM.